Hospitality software solutions provider
Delivered modular architecture in just eight weeks
Designed the UI/UX of a pricing engine that powers leading hotel websites around the world
Challenge
Balance modernization of UI/UX while keeping backend pricing engine as driving force for the site.
Outcome
Surge – a Catalyte company delivered a modernized site that compressed 20 pages of data input to two, making it easier for our client’s customers to take advantage of its industry-leading pricing engine. In addition, Surge provided an organization-wide style guide to be used for future development updates.
A leading hospitality technology company offers innovative, cloud-based and data-driven solutions that help hotels around the world maximize revenue
To continue providing the best solution possible, this company wanted to modernize its user interface and experience, while keeping its industry-best pricing engine intact. The company needed a partner that could navigate these competing front and back end goals. It turned to Surge – a Catalyte company
User-centered design process lays foundation for project
From the beginning, Surge’s user experience (UX) experts worked closely with the client and its customer base to establish how they used the product.
Following a user-centered design process, Surge conducted user interviews to understand current workflows and opportunities for improvement.
The UX team used data from these encounters to design wireframes, mockups and interactive prototypes. Throughout the project, Surge ran remote qualitative usability studies on the prototypes and early versions of the working software.
Delivered modular architecture in just eight weeks
As the core of its business, the company’s pricing engine had to remain the primary site driver.
But, to increase customer interaction and satisfaction, Surge had to present it in a way that made its detailed and powerful features easier to leverage. Surge engineers used the prototypes to guide its work as it balanced creating a modular architecture that powered a visually appealing and easy-to-use site.
Complicating the project was a compressed delivery schedule. Surge had just eight weeks, which included Thanksgiving, Christmas and New Year’s holidays, to develop a working proof of concept. After hitting this deadline, the full project was delivered in approximately five months, in time for a major release and brand update.
Modern, dynamically driven, streamlined experience
In addition to the modernized site, Surge contributed to an organization-wide style guide.
Beyond fonts and colors, this guide presented templates for around 30 web components that could be reused across all corporate products.
Surge delivered a modern, easy-to-use site that is dynamically driven and provides a modular architecture. The team compressed 20 pages of inputs into two, allowing customers to more easily navigate and post rooms, deals and discounts through the pricing engine.
UX integration into agile process
User experience research/data informed development process from start of project.
Effective project management
Under Surge’s management, combined teams met compressed conceptual and production schedules.
Client insight
User research provided deeper understanding of how customers used and wanted to use the product.
Key technologies/skills
UX/UI
Angular
Java