User Experience (UX)

UX Design – Protecting your ROI When building a house, steps must be taken to ensure the final product matches the envisioned design, stays within the allotted budget, and doesn't take longer than expected. The way an architect creates detailed specifications and blueprints enables builders to seamlessly bring projects to life while mitigating potential issues and overruns. In software development, the same principles should apply when thinking about constructing any application. UX (User Experience) Design has become a critical step for software development by maximizing both budget and resources while simultaneously delivering a high-quality product in a timely manner. MAXIMIZING…

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Your website or app is changing all the time. Technology is advancing at an increasingly rapid rate, so in order to stay current, you’ll often have multiple teams of developers working constantly to update features and optimize how things work. But no matter how much you change and update, it’s important that you remain “on brand”: that the basic user experience and user interface stay familiar to your users no matter how many updates you go through. How do you maintain that overall continuity with multiple developers? You need a style guide. Here are some tips for creating an effective…

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Your app needs an overhaul. The user interface is outdated and clunky and needs to be redesigned. And doing it right will take time, talent, and other resources that all add up to money. This is why a lot of companies are reluctant to update their designs. They see what it will cost them to do so and immediately run for the hills. But like anything else your company spends money on, UI redesign is an investment. And UI, in particular, is one of the most important and potentially profitable ones. It’s estimated that every dollar spent on UI redesign…

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Every website design tutorial or advice column tells you the same thing: the visual component is one of the most important there is. The images you use, the color scheme, and general aesthetic can make or break your site within just a few seconds of the user’s arrival. If your site doesn’t impress them visually, they’re likely to click away and move on to the next site instead, without a second thought. But if that’s the case, then how do you explain Craigslist? It’s just a bunch of blue links and black text against a white background. There are no…

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Your company launched its app a few years ago. You were very proud of it at the time. But lately, it just hasn’t been producing the business metrics that you had anticipated. Maybe the app was great in the beginning, but your results have fallen off as of late. Or maybe your results were never what you’d hoped. Either way, you do not necessarily need to rebuild your customer experience from the ground up, in fact with modern coding practices there’s a good chance that basic UX issues can turn your metrics around. Here are some signs to help you…

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Successful software projects please customers, streamline processes, or otherwise add value to your business. But how do you ensure that your software project will result in the improvements you are expecting? Will users experience better performance? Will the productivity across all tasks improve as you hoped? Will users be happy with your changes and return to your product again and again as you envisioned? You don’t find answers to these questions with a standard QA testing plan. Standard QA will ensure that your product works. Usability testing will ensure that your product accomplishes your business objectives. Well-planned usability testing will…

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UX/UI Design Tool sets allow designers to transition ideas and concepts into a visual user interface for clients to review. Designs are published as a prototype, providing valuable feedback and a chance to experience the look-and-feel prior to code development. A designer may need three or four different design applications to organize the required design artifacts for the developer. Moving from application to application is cumbersome. As a UI designer, it is important to stay competitive and efficient in the digital design space. There are a handful of popular software applications designers utilize that stand out as industry-recognized design tools.…

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It’s always exciting for a UI Designer to get a UI Concept approved. But then, you need to weave business logic into those beautifully designed page concepts.This can be a complicated task, particularly in integrated web applications. Financial, medical, or business workflows often have business rules or regulatory constraints that add complexity and risk. The transition from the design layer to the business logic layer to the data layer is vital for a successful web application.  If not approached correctly these transition points can severely bog down project momentum.  There are various approaches to this transition. In some projects, the…

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So you’ve got a digital application in your sights. You’ve got visions and dreams of massive return on your investments floating on cloud computing with number one customer satisfaction stars shooting at you like a machine gun, riding rainbows into your pot of revenue gold. How do you realize this dream? Start the Ride Whether you are a small or large business, you want success for your digital product which generally entails levels of financial investments. You may be redesigning a legacy system, building a custom web app, or launching the next mobile app to take the market by storm,…

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One of the biggest revolutions of the past 5-10 years has been the focus on the user for both software and website design. At one time, user experience issues were an afterthought, something to be caught during testing (if at all). The focus was on the company’s version of how their product was to be used and whom would use it. This shift in focus has largely been due to the fact that many of these assumptions were wrong. It is often illuminating for a development team, not to mention designers, to watch actual users use their products. Anyone who…

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