user experience (ux)

UX/UI design is the foundation of a user engaging and performing tasks with your product. Whether your product needs an update or if you are launching a new product it is important to understand the ways to protect your investment with good planning and usability testing. Doing early-stage testing can help identify design problems before they become costly. 1. Increase your ROI Fixing an error in a product can be up to 100 times more expensive than it would have been to implement early-stage testing. One of the simplest analogies that can be made is comparing your product to building…

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Successful software projects please customers, streamline processes, or otherwise add value to your business. But how do you ensure that your software project will result in the improvements you are expecting? Will users experience better performance? Will the productivity across all tasks improve as you hoped? Will users be happy with your changes and return to your product again and again as you envisioned? You don’t find answers to these questions with a standard QA testing plan. Standard QA will ensure that your product works. Usability testing will ensure that your product accomplishes your business objectives. Well-planned usability testing will…

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UX/UI Design Tool sets allow designers to transition ideas and concepts into a visual user interface for clients to review. Designs are published as a prototype, providing valuable feedback and a chance to experience the look-and-feel prior to code development. A designer may need three or four different design applications to organize the required design artifacts for the developer. Moving from application to application is cumbersome. As a UI designer, it is important to stay competitive and efficient in the digital design space. There are a handful of popular software applications designers utilize that stand out as industry-recognized design tools.…

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It’s always exciting for a UI Designer to get a UI Concept approved. But then, you need to weave business logic into those beautifully designed page concepts.This can be a complicated task, particularly in integrated web applications. Financial, medical, or business workflows often have business rules or regulatory constraints that add complexity and risk. The transition from the design layer to the business logic layer to the data layer is vital for a successful web application.  If not approached correctly these transition points can severely bog down project momentum.  There are various approaches to this transition. In some projects, the…

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One of the biggest revolutions of the past 5-10 years has been the focus on the user for both software and website design. At one time, user experience issues were an afterthought, something to be caught during testing (if at all). The focus was on the company’s version of how their product was to be used and whom would use it. This shift in focus has largely been due to the fact that many of these assumptions were wrong. It is often illuminating for a development team, not to mention designers, to watch actual users use their products. Anyone who…

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Icons are a wonderful thing.  Whether used in software development, the custom-designed interface of a SaaS application, or on a website, icons can be a useful design shorthand.  Especially when it comes to software, where it seems like the most successful designs are the simplest designs, every pixel is scrutinized for its overall effectiveness.  Often, icons can be used to make designs more efficient, clean, and usable.  Icons can make copy more skimmable, features more discoverable, and application functions more accessible.  However, like anything else, there is a danger to the over-reliance on icons. The problem with icons, as we…

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Often times, as designers (or even as developers) it can be easy to forget the user.  Now, this seems antithetical, with all of the current focus on user experience, persona development, user research, user testing, etc., but it is actually a surprisingly easy trap to fall into. Now, it is important to note, that this is not something we usually do on purpose.  When we are building something, especially something complicated, there is a momentum that builds.  Sometimes, this momentum can be strong enough to blow right by the user.  It it a forest through the trees sort of scenario,…

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