customer relationships

A major contributor to the success of most online businesses these days is the principle of transparency. Not having a face-to-face interaction when doing business online can often lead to uncertainty and doubt for any potential client. When you consider being more transparent as a business, you might see red flags and warning signs telling you to reconsider. The biggest reason for this is because transparency typically brings along a familiar sidekick: vulnerability. Even though transparency can be a double-edged sword, if you play your cards right and you run a good business, transparency shouldn’t intimidate you. In fact, transparency…

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