Your website or app is changing all the time. Technology is advancing at an increasingly rapid rate, so in order to stay current, you’ll often have multiple teams of developers working constantly to update features and optimize how things work. But no matter how much you change and update, it’s important that you remain “on brand”: that the basic user experience and user interface stay familiar to your users no matter how many updates you go through. How do you maintain that overall continuity with multiple developers? You need a style guide. Here are some tips for creating an effective…

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